It's the Data, Stupid!

Many thanks to TheCrankyFlier for his insightful post on Virgin America's newly-released financial information.  The deeply-entrenched financial analyst in me loves a good set of finances to pore over, particularly when it comes with spreadsheet attached!

Despite a deep respect for Sir Richard Branson (and Virgin's extremely spiffy club areas) I have to agree that things look grim.  Essentially, VA's strategy is to cushion itself on some extra capital and hope that consumer confidence remains high enough so that money keeps pouring in to keep it afloat.

Treading water--in my opinion--is never an ideal strategy.  Just make sure that if you guys want to take a flight on Virgin America make it sooner rather than later.

And for those masochists that want to look at the excruciating cash burn (from bNet; cash levels in thousands):

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Q3 2007: $104,166

Q4 2007: $69,311

Q1 2008: $30,272

Q2 2008: $11,068

Q3 2008: $25,382
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Free Can Cost, Too

Inauguration Day

This is the inaugural post of "3F" (or "fCubed", or "three-F"; whatever you like), a blog about things I'm interested in.  If you're interested in them too, please feel free to come into my warm, bloggy home and sit a spell.  I've got a very nice virtual love seat.  Promise! We can chat a bit about the things that make our world interesting.

My humble plan is that most of these posts fall more or less into one of the three groups above.  I won't guarantee this because I don't want to set a precedent that I can't keep, and my mind works in mysterious and mostly non-linear ways.  If this bothers you, please stop reading here.

All I can guarantee is (hopefully) a dose of good, topical news that pulls in some of these topics that affect each of us on a personal level--from heads of state down to regular Joe Six Packs (or Joe the Plumber; again, whatever you like). 

And maybe the odd recipe.
And possibly some stuff about Houston (current home!).
Or something about management consulting (current job!).
And a little economics.
Maybe politics.
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